Field Notes

Operators writing it down.

Essays from the Moonlabs operating tables. AI-native building, commercial leverage, fundraising, what is actually working on the ground. No hot takes, no link-bait. Just the things we wish someone had handed us two years ago.

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Featured Tooling 29 Jun 2026 · 8 min read

The competitor teardown: turning a rival's YouTube channel into a feature-gap spec

A competitor had forty product videos on YouTube and no public docs. So we had Claude watch all of them, sample a frame every five seconds, and hand us back a structured spec of every feature they shipped and every one we were missing.

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Tooling · 18 Feb 2026

Cursor, Claude Code, and the ten-times operator

The 10x engineer of the 2010s is now the 10x operator of the 2020s. The tools that produce them are not secret. They are sitting on every laptop in our office. The interesting question is which ones are actually load-bearing.

James Freestone 7 min

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