Field Notes

Operators writing it down.

Essays from the Moonlabs operating tables. AI-native building, commercial leverage, fundraising, what is actually working on the ground. No hot takes, no link-bait. Just the things we wish someone had handed us two years ago.

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Featured Incubator 10 Jul 2026 · 6 min read

The first week in the Incubator, hour by hour

Most incubators waste their first week on onboarding and vision workshops. We ship something live by Friday. Here is what the opening five days of a Moonlabs Incubator actually look like, hour by hour.

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Incubator · 2 May 2026

Why the Incubator charges a £999 commitment fee

We added a £999 commitment fee to the Incubator agreement in 2026. It is credited back in full against the success fee at round close — so if you raise, it costs you nothing on net. This post explains why we did it.

James Freestone 6 min

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