Operators, not advisors.
James and Louis still ship code, still run the deal, still answer the late-night Slack. Moonlabs is what happens when two operators do this on the side of the desk for the right founders.
Built the boring layer first.
Moving home in the UK is broken because the three layers that should run it never speak to each other: the data, the transaction, and the consumer journey.
James and Louis built all three. Homemove for the transaction. home.co.uk, Britain’s original property portal founded in 1995, acquired in 2025 for its traffic and decades of market memory. And homedata as the underlying signal that ties it together.
Along the way they raised over £5m for their own companies and helped move close to £10m across the wider portfolio of businesses they have been part of. None of it through warm-up rounds or favours. Real diligence, real capital, real customers.
They have been AI-native since the week ChatGPT shipped. Not in the buzzword sense. In the sense of hacking rough new tools into the operating system of the company, then refusing to remove them when the novelty wore off. Every internal tool, every customer interaction, every back-office process is now built around models that did not exist three years ago.
Moonlabs exists because that compounding stack should not stop with them. The same architecture, the same playbook, the same network, available to founders who would otherwise spend two years rediscovering it.
One vision, three companies.
Britain’s original property portal. Decades of consumer trust and search data. The front door to the home-moving journey.
The AI-powered transactional layer. From offer accepted to keys in the door, in one connected platform thousands of people use every month.
The signal layer. Pricing, listings, market intelligence and the underlying data that powers the rest of the stack.
Operators, not advisors.
Every minute of Moonlabs is led by the two people who’ve actually done it. No associates. No slide-deck mentors.
Operator behind Homemove, home.co.uk and homedata.co.uk. Lives on the commercial and capital side: distribution, deals, and the high-net-worth network founders rarely reach on their own. Then ships code 18 hours a day around the conversations.
Operator behind Homemove, home.co.uk and homedata.co.uk. Owns the architecture and the technical line. Turns messy founder intuition into systems that scale, and keeps the build honest.
The senior operators on the ground with us. Phil scales the operational engine; Shivam shapes the funding model. Both compound onto what James and Louis ship every day.
Two decades of operational scale at Dell, GoDaddy and Foodhub. Trained AI-native by James and Louis — proof that the right mindset matters more than the year on your CV. Phil runs the operational engine: scaling delivery, optimising the workflows founders never see, and putting AI in every seam.
On the ground in London. Ex Deutsche Bank — 99th-percentile modeller. Shivam builds the financial models that survive investor diligence and makes your numbers actually stack up. He shapes the Investment pillar at the Academy and sits in on the awkward second meetings with founders during the round.
Your next chapter starts here.
Tell us about the company you want to build. If we’re a fit, we’ll get back within a week.
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