Field Notes

Operators writing it down.

Essays from the Moonlabs operating tables. AI-native building, commercial leverage, fundraising, what is actually working on the ground. No hot takes, no link-bait. Just the things we wish someone had handed us two years ago.

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Featured Founders 27 Jul 2026 · 7 min read

The bedroom producer: why the founding team is collapsing to one or two people

Cursor is doing forty million dollars of revenue per employee. Midjourney runs on eleven people. Solo founders are now most of the new companies formed in America. The big founding team was an artifact of an era when building took many hands, and that era is ending.

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Founders · 26 Apr 2026

Why most great ideas never ship

Most of the great ideas we hear in founder calls are not new. They have been parked for years. This essay walks through the five reasons we have seen ideas stay parked, and the moves that unpark them.

James Freestone 8 min

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