AI for property, from the operators inside it.
We do not visit the property industry from the outside. We run three operating businesses in it — home.co.uk, Homemove and homedata.co.uk — and we bring that same AI stack into the portals, agents, lenders and PropTechs we work with.
Property is what we know. We run home.co.uk — Britain’s original property portal, founded in 1995 and acquired by Moonlabs in 2025. We run Homemove as the transactional layer of the home-move category. We run homedata.co.uk as the underlying property-market signal product.
Every internal tool, every customer touchpoint and every back-office workflow across those three businesses has been rebuilt around AI over the last three years. We bring that same stack and that same shipped experience into UK property companies that want to do the same.
Portals, agencies, lenders, surveyors, PropTech scale-ups, asset managers, build-to-rent operators. Monthly retainer plus transparent hourly delivery; most engagements pay back inside the first quarter. Four UK bases — Derby, Nottingham, Norwich, London — national delivery.
Property pattern recognition
We have already seen most of the workflows you will ask us to build. Listings, leads, valuations, comparables, vendor onboarding, conveyancing, mortgage handovers, instruction-to-completion. Pattern-matched against three live property businesses.
Property data fluency
Land Registry, EPC, planning, postcode geometry, comparables, rental, leasehold, EWS, search packs. We have built against most of the data sources your stack already touches. We will not learn the domain on your dime.
First-quarter pay-back
We start with the workflow that pays back fastest — whichever side of the marketplace you sit on. Most clients save more in the first quarter than the entire engagement costs.
Common questions.
What kinds of property businesses do you work with?
Portals, estate and letting agency groups, mortgage lenders, surveyors and valuers, conveyancers, build-to-rent operators, asset managers, PropTech scale-ups and the data layer that supports any of the above. If you sit anywhere on the home-move journey, the patterns line up.
Is there a conflict if we are a portal competing with home.co.uk?
No, but we will be transparent. We will tell you on the first call where the work overlaps and what we will not do. We do not sell home.co.uk’s data or commercial advantages into client engagements. If your work would force a conflict, we will recommend an alternative.
How is this different from a generic AI consultancy that has property as one of its sectors?
Most generic AI consultancies will spend the first three months learning your domain. We have already run portals, transactions and data layers across the home-move category. The diagnostic stops being education and starts being engineering on day one.
Where do you work from?
Four UK bases — Derby (James), Nottingham (Phil), Norwich (Louis), London (Shivam). National delivery via Phil’s travel. We come to your office for diagnostic days and operate hybrid for build sprints.
What does AI consulting for property cost?
A monthly retainer reserves capacity and covers planning and oversight; delivery hours are billed transparently on top. Rate quoted on the first call once we have seen the shape of the work. Most engagements pay back inside the first quarter.
The full Forward Deployment offer
How engagements work: diagnose, build, operate. Engagement structure, pricing, and the four UK bases on one page.
About James, Louis, Phil & Shivam
The operators behind the work. £5m+ raised for their own companies, ~£10m across their broader career, AI-native since the week ChatGPT shipped.
More Academy entry points.
The Academy is one course with many doors. Each of these pages is a different entry point into the same twelve weeks.
See an estate-agent site we’d build for you
A 25-page reference build for a fictional UK agency — search, valuation, branch pages, vendor account, AI property report. Same stack we’d ship for your group.
AI for property, from operators inside the category.
Tell us where AI could move the most value in your property business. If we’re a fit, we’ll come back inside the week with a build plan, not a sales deck.
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