AI consultancy genuinely based in the East Midlands.
Two of our operators — James in Derby, Phil in Nottingham — live in the East Midlands. Not a satellite office. Not a postcode on the map. The home patch. Louis from Norwich and Shivam from London back every engagement.
Look at the AI consultancies claiming to serve the East Midlands and most of them are flying in from London or Manchester. We are not. James lives and works in Derby. Phil lives and works in Nottingham. Two of our four operators are on this side of the country, on site most weeks, with Leicester completing the triangle inside thirty minutes.
We are operators, not advisors. The same team running Homemove, home.co.uk and homedata.co.uk — three operating businesses we have rebuilt around AI over the last three years. The stack and the way of working travels into your East Midlands business.
Easy reach from Derby and Nottingham across the whole region: Leicester, Loughborough, Burton, Mansfield, Newark, Lincoln, Chesterfield. Monthly retainer plus transparent hourly delivery; most engagements pay back inside the first quarter.
Two operators in the region
James in Derby, Phil in Nottingham, both on site every week. On the M1 corridor when you are. No London billing, no Manchester travel day, no hotel line on the invoice.
Build, not advise
No East Midlands workshop and a deck. We diagnose with your operators, design the systems, build them on your stack, deploy into your environment, and hand over the runbook to your team.
First-quarter pay-back
We start with the workflow that pays back fastest. Most clients save more in the first quarter than the entire engagement costs. The second workflow compounds on the first.
Common questions.
Why an East Midlands AI consultancy rather than London?
Because the work happens in the room and the East Midlands is genuinely the home patch. A London firm bills the train, the hotel and a half-day of dead time per visit. We are already here, on site, back the same day.
Which East Midlands towns and cities do you cover?
Derby, Nottingham and Leicester at the core. Easy reach to Loughborough, Burton, Coalville, Mansfield, Newark, Chesterfield, Lincoln and the wider region. Sheffield, Birmingham and the Peak District are inside the day too.
Who from Moonlabs comes on East Midlands engagements?
James from Derby on the commercial side, Phil from Nottingham leading delivery. Louis (Norwich) and Shivam (London) come in remotely or on site as the engagement needs.
What kinds of East Midlands businesses do you take on?
Owner-managed SMBs, scale-ups and mid-market firms with revenue and a real operating model. Property, professional services, finance, recruitment, legal and ops-heavy industries are the natural fit. The Midlands manufacturing and logistics base is well-served too.
What does AI consulting in the East Midlands cost?
A monthly retainer reserves capacity and covers planning and oversight; delivery hours are billed transparently on top. Rate quoted on the first call once we have seen the shape of the work. Most engagements pay back inside the first quarter.
The full Forward Deployment offer
How engagements work: diagnose, build, operate. The detailed page covers engagement structure, pricing, and the four UK bases on one page.
About James, Louis, Phil & Shivam
The operators behind the work. £5m+ raised for their own companies, ~£10m across their broader career, AI-native since the week ChatGPT shipped.
More Academy entry points.
The Academy is one course with many doors. Each of these pages is a different entry point into the same twelve weeks.
Two operators on this side of the country.
Tell us where AI could move the most value in your East Midlands business. If we’re a fit, we’ll come back inside the week with a build plan, not a sales deck.
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