A website for independent consultants.
For solo and boutique UK consultants who need a site that sets the positioning, names the offer, and books the next call — not a generic services brochure that buries the CTA. £999 to build, £99 a month to look after.
One-off, all-in. Brief, design, build, copy assist, deploy. No discovery fee, no design-phase upcharge, no surprise add-on.
Hosting, monitoring, security, backups and every small content / copy / image change. No hourly billing on changes.
The hero, the positioning sentence and the calendar button are designed around one conversion event — the discovery call lands in your real diary, qualified.
Brief usA consultant’s site has one job. Get the call.
Most independent and boutique consultancy sites fail at the same point: they describe what the consultant does instead of who the consultant does it for and what they actually fix. "Strategic transformation across the enterprise" tells a buyer nothing. "I help Series-A B2B SaaS COOs cut customer-acquisition cost by 30% in 90 days" tells them everything. By the time the prospect has scrolled past the "Helping businesses unlock their potential" slogan and the stock photo of a chess board, they’ve assumed you’re a generalist and clicked back.
We build consultancy sites the other way round: the positioning sentence, the proof, the productised offer and the discovery-call calendar are the load-bearing structure, and the rest wraps around them. Same operator team that runs Homemove, home.co.uk and homedata.co.uk. The £99 / month is what keeps the case studies and the offer page fresh as the practice evolves.
Six things we build into every consultant site.
Positioning above the fold
One sentence in the hero: "I help X do Y so they get Z." The prospect knows in three seconds whether you are the person they came looking for, or someone they’ll need to read past. No generic "strategic transformation" filler.
Productised engagement shapes
Discovery sprint, audit, two-week intensive, fractional retainer, advisory board seat — each as a named, scoped offer with a price band where appropriate. Buyers self-qualify before the call; you talk to fewer tyre-kickers and more booked work.
Case studies with numbers
Before, after, how. Each case study names the result (the %, the £, the cycle-time reduction), the client descriptor (named where you have permission, anonymised where you don’t), and the engagement shape that delivered it. Search picks them up because they read like real work.
Calendar-integrated discovery
One-click into Calendly, Cal.com, SavvyCal, Reclaim, HubSpot Meetings or Microsoft Bookings. Prospect picks a slot, the meeting lands in your diary with the intake answers attached. No "request a callback", no inbox to forget.
Lead-qualifying intake
A short intake form between "interested" and "booked": stage of business, current revenue band, problem-to-solve, timeline, budget range. Filters out the wrong-fit calls before they hit your diary, while the right-fit prospect is treated like a serious buyer.
LinkedIn-share-ready
Open Graph and Twitter card images set per page, so any link you drop in a LinkedIn post or DM previews with the right hero shot, headline and one-line subtitle. Most of your traffic will arrive from a feed; the site rewards that.
The anti-patterns. And what we replace them with.
Six things the average consultancy site does that quietly kill the discovery call — and the version we build instead.
The right-hand column is the default. If your current site is mostly the left-hand column, that’s where the call you didn’t book this quarter went.
Brief on Monday. Live by the end of the week.
Brief
Half-hour call. Positioning sentence, ICP, the offers you want to productise, the case studies you can name (and the ones you can’t), the calendar tool and newsletter you already use. One-page spec back the same day.
Build
Design, copy, build, calendar integration, intake form, case-study writing pass, Open Graph and Twitter cards for share-ready posts — across one working week. Staging URL by mid-week for a 15-minute review.
Run
£99 / month from launch. New case study, new productised offer, refreshed positioning sentence, new headshot — email or WhatsApp it, we ship it. No hourly billing on edits.
A million ways this could look. None of them templates.
Every site we build is designed to spec, branded for one client. No shared theme between brands. No component kit we recycle. Your site won’t look like anyone else’s because nobody else got your brief.
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Designed to spec. Every page laid out fresh against your brief — not a pre-made template with your logo dropped in. -
Branded to you. Typography, palette, motion language and component shape all chosen for this brand, not a previous client’s. -
Yours forever. Code lives in a git repo that is yours from day one. No platform lock-in, no proprietary CMS, no exit fee.
The independent consultant’s questions.
Can the site plug into my Calendly / Cal.com / SavvyCal / HubSpot Meetings for direct booking?
Yes. The discovery-call CTA is the load-bearing button on the site — we wire it straight to whichever calendar tool you already run (Calendly, Cal.com, SavvyCal, Reclaim, HubSpot Meetings, Microsoft Bookings). Prospect picks a slot, the meeting lands in your real diary with the intake answers attached. No "request a callback", no "we’ll be in touch", no inbox to forget about on a Thursday.
How do we handle case studies if the client wants to stay anonymous?
Anonymised case studies still convert if the numbers and the shape are real. We write each case study around a clear before / after / how, with named results (the percentage, the £, the cycle-time reduction) and an anonymised client descriptor ("a Series-A B2B SaaS based in London, 40 staff"). Sector schema is added so search still ranks the page on the relevant intent. Where you have permission, we name the client and add a logo wall — the two patterns sit side by side, not at war.
Can I publish a price for a productised offer? Or is that bad consultancy practice?
You can, and the data says you should — for productised offers. Discovery sprints, audit packages, two-week intensives, fractional retainers and workshop days are all "shapes" that publish well at a fixed or banded price. Strategic / bespoke engagements stay POA, but the site sets context with a typical range so a prospect self-qualifies before the call. Hiding all prices is a hangover from McKinsey-shape work that almost nobody else is selling.
I do most of my marketing on LinkedIn. Does the site need to be different for that traffic?
A bit. LinkedIn traffic lands warm — they’ve already seen your face, read a few posts, formed a half-opinion. The job of the site is to confirm what they suspected, not to introduce you from scratch. We design the hero around your positioning sentence ("I help X do Y so they get Z"), use rich Open Graph cards so shared posts preview well, and put the discovery-call button above the fold. The blog / newsletter wraps lives further down for the slower readers.
What about email capture and a nurture sequence — does the site send anything?
It can. If you already run a newsletter (Substack, beehiiv, ConvertKit, Mailchimp, Beehive, Ghost) we wire signups straight into it. If you’d like a "send me the case study PDF" or "the prospectus" hand-off, we set that up too. We don’t bolt on a marketing automation tower the consultant doesn’t actually want to operate; the £99 / month covers what an independent practitioner reasonably needs.
What if I want to take the site somewhere else later?
You can, any time. The code lives in a git repository that is yours from day one. Cancel the £99 / month with one month’s notice and we hand over the codebase, any calendar / newsletter integration credentials, and deployment instructions; another developer can take over from there. No exit fee, no stranded case studies, no platform you cannot leave.
A site that books the next discovery call.
Tell us about the practice, the ICP and the offer you want on the front page. If we’re a fit, we’ll come back inside 24 hours with a one-page spec.
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