AI consultancy on the Midlands’ doorstep.
East Midlands by base — James in Derby, Phil in Nottingham. West Midlands by reach — Birmingham an hour up the M42. Senior engineers shipping production AI across the whole region, every week, without the London bill.
Most AI consultancies serving the Midlands are flying in from London or commuting from Manchester. We are not. James lives and works in Derby. Phil lives and works in Nottingham. Both on the M1 corridor, both an hour or less from Birmingham, both on site in the Midlands every week.
We are operators, not advisors. The same team running Homemove, home.co.uk and homedata.co.uk — three operating businesses we have rebuilt around AI over the last three years. We bring that stack into Midlands businesses that want the same shift.
Easy reach across the East Midlands (Derby, Nottingham, Leicester, Loughborough, Burton, Mansfield, Newark) and the West Midlands (Birmingham, Solihull, Wolverhampton, Coventry). Monthly retainer plus transparent hourly delivery; most engagements pay back inside the first quarter.
East Midlands base, West Midlands reach
Two operators on the M1 corridor, Birmingham inside an hour up the M42. On-site days are travel-light by default and travel-heavy only when the engagement asks for it. No commuter premium.
Build, not advise
We do not leave a Midlands workshop and a deck behind. We diagnose with your operators, design the systems, build them on your stack, deploy into your environment, and hand over the runbook to your team.
First-quarter pay-back
We start with the workflow that pays back fastest. Most clients save more in the first quarter than the entire engagement costs. The second workflow compounds on the first.
Common questions.
What does "Midlands" cover for you?
East Midlands (Derbyshire, Nottinghamshire, Leicestershire) is the home patch. West Midlands (Birmingham, Solihull, Coventry, Wolverhampton) is inside an hour’s reach. Lincolnshire, Staffordshire, Warwickshire and Worcestershire are all credible too.
Why a Midlands AI consultancy rather than London?
Because the work happens in the room and the Midlands is genuinely the home patch. A London firm bills the train, the hotel and a half-day of dead time per visit. We are already here, on site, back the same day.
Who comes to Midlands engagements?
James from Derby and Phil from Nottingham lead delivery and are on site most often. Louis (Norwich) and Shivam (London) come in remotely or on site as the engagement needs.
What kinds of Midlands businesses do you take on?
Owner-managed SMBs, scale-ups and mid-market firms with revenue and a real operating model. Property, professional services, finance, recruitment, legal and ops-heavy industries are the natural fit. The Midlands manufacturing, logistics and automotive bases are well-served too.
What does AI consulting in the Midlands cost?
A monthly retainer reserves capacity and covers planning and oversight; delivery hours are billed transparently on top. Rate quoted on the first call once we have seen the shape of the work. Most engagements pay back inside the first quarter.
The full Forward Deployment offer
How engagements work: diagnose, build, operate. The detailed page covers engagement structure, pricing, and the four UK bases on one page.
About James, Louis, Phil & Shivam
The operators behind the work. £5m+ raised for their own companies, ~£10m across their broader career, AI-native since the week ChatGPT shipped.
More Academy entry points.
The Academy is one course with many doors. Each of these pages is a different entry point into the same twelve weeks.
AI consultancy on the Midlands’ doorstep.
Tell us where AI could move the most value in your Midlands business. If we’re a fit, we’ll come back inside the week with a build plan, not a sales deck.
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