An AI consultant in Birmingham who actually ships.
Phil from Nottingham and James from Derby are inside an hour of central Birmingham. Moonlabs is the operator-led AI consultancy with senior engineers on site in the West Midlands, building production AI that pays back inside the first quarter.
Birmingham has plenty of AI agencies and London consultancies billing for the trip down the M40. We are an hour up the M42. Phil is in Nottingham, James is in Derby. Both inside a comfortable on-site day from the West Midlands, every week, without padding the invoice with hotels and travel time.
We are operators, not advisors. The same team running Homemove, home.co.uk and homedata.co.uk — three operating businesses we have rebuilt around AI over the last three years. That stack and that way of working, in your business.
Easy reach from the East Midlands across Birmingham, Solihull, Wolverhampton, Coventry and the wider West Midlands. Monthly retainer plus transparent hourly delivery; most engagements pay back inside the first quarter.
An hour away, not a flight away
Phil up the M42 from Nottingham; James across from Derby. Senior engineers on site in Birmingham the same morning when the engagement needs it. No London billing, no Manchester travel day, no hotel line on the invoice.
Build, not advise
No Birmingham workshop and a deck. We diagnose with your operators, design the systems, build them on your stack, deploy into your environment, and hand over the runbook to your team.
First-quarter pay-back
We start with the workflow that pays back fastest. Most clients save more in the first quarter than the entire engagement costs. The second workflow compounds on the first.
Common questions.
Why a Midlands-based AI consultant rather than a London firm?
Because the work happens in the room and Birmingham is in the home patch — not a tagline on a London consultancy’s map. A London firm bills the train, the hotel and a half-day of dead time per visit. We are inside an hour and back the same day.
Who comes to Birmingham engagements?
Phil from Nottingham leads delivery and is on site most often. James from Derby joins for the commercial and capital side; Louis (Norwich) and Shivam (London) come in remotely or on site as the engagement needs.
What kinds of Birmingham and West Midlands businesses do you take on?
Owner-managed SMBs, scale-ups and mid-market firms with revenue and a real operating model. Property, professional services, finance, recruitment, legal and ops-heavy industries are the natural fit. The West Midlands manufacturing, logistics and automotive bases are well-suited too.
How is this different from a Birmingham AI agency?
Most Birmingham AI agencies are marketing-led automation shops — chatbots, content tooling, light integrations. Good work but a different shape from ours. We are senior engineers building production AI into the systems your business actually runs on.
What does AI consulting in Birmingham cost?
A monthly retainer reserves capacity and covers planning and oversight; delivery hours are billed transparently on top. Rate quoted on the first call once we have seen the shape of the work. Most engagements pay back inside the first quarter.
The full Forward Deployment offer
How engagements work: diagnose, build, operate. The detailed page covers engagement structure, pricing, and the four UK bases on one page.
About James, Louis, Phil & Shivam
The operators behind the work. £5m+ raised for their own companies, ~£10m across their broader career, AI-native since the week ChatGPT shipped.
More Academy entry points.
The Academy is one course with many doors. Each of these pages is a different entry point into the same twelve weeks.
AI consultancy an hour up the M42.
Tell us where AI could move the most value in your Birmingham or West Midlands business. If we’re a fit, we’ll come back inside the week with a build plan.
© 2026 Moonlabs Incubator. All rights reserved.