This privacy notice explains how Acorn & Co Limited (trading as acorn, "we", "us") collects, uses and protects your personal data when you use this website, request a valuation, register an interest in a property, or instruct us to sell or let your home.
1. Who we are
Acorn & Co Limited is registered in England and Wales (no. 00000000), with our registered office at Example Street, London W1A 1AA. We are the data controller for the personal data described in this notice.
Our Data Protection Officer can be contacted at dpo@acorn.co.uk.
2. What personal data we collect
- Identity data: name, address, date of birth, ID documents (where AML checks apply).
- Contact data: email, phone number, postcode.
- Property data: details about the property you're buying, selling, renting or letting.
- Financial data: bank details, mortgage offer details (where applicable for sales progression).
- Usage data: pages visited, searches performed, listings viewed, alerts subscribed to.
3. How we use it
We use your data to:
- Match you to suitable properties and provide alerts you've requested
- Provide valuations, sales progression and lettings management
- Verify your identity for anti-money-laundering (AML) compliance
- Improve our website and tooling, including aggregated analytics
- Send marketing communications, with your consent (which you can withdraw any time)
4. Lawful basis
We rely on:
- Contract: to perform the agency, lettings or sales-progression contract you've instructed us under.
- Legitimate interests: to operate and improve the website, prevent fraud and route enquiries.
- Consent: for marketing emails, push notifications and non-essential cookies.
- Legal obligation: for AML, HMRC and Property Ombudsman regulatory requirements.
5. Who we share with
We share data with selected partners only where needed:
- Conveyancing partners when you instruct us and choose to use their services
- AML providers (e.g. SmartSearch, Onfido) for identity verification
- Property portals (Rightmove, Zoopla, OnTheMarket) for marketing your listing
- Home.co.uk as the underlying technology and data platform powering acorn
We do not sell your data to third parties for marketing.
6. Retention
We keep your data for as long as we have a contractual relationship with you, plus 7 years afterwards (for tax and AML reasons), unless you ask us to delete it sooner and we have no legal obligation to retain it.
7. Your rights
You have the right to access, correct, delete, restrict, object to and export your personal data. To exercise these rights, email dpo@acorn.co.uk.
You have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
8. Cookies
See our cookies policy for details on the cookies and similar technologies we use.
9. Changes to this notice
We'll post any changes here and, where significant, notify you by email.